CITIES BIODIVERSITY CENTER

Biodiversity Communication, Education and Public Awareness (CEPA) Evaluation Design Toolkit

(Version 1 – May 2012)

ICLEI Local Governments for Sustainability and the City of Cape Town collaborated to produce a toolkit that will assist CEPA managers, practitioners and partners in planning the evaluation of their biodiversity communication, education and public awareness programmes. Four local governments -Cape Town, Edmonton, Nagoya and São Paulo - contributed case studies. These illustrate the kinds of contexts in which the practical planning tools can be applied.

While there are many tools and indicators for the evaluation of biodiversity outcomes and benefits, and many tools to use in the evaluation of CEPA programmes, there are few guidelines on how to develop indicators for the intended educational and social change outcomes of CEPA programmes. This resource does just that. It assists users in designing an evaluation that is tailor-made for their CEPA programmes, with both qualitative and quantitative indicators. Also significant is that it addresses the limitations of linear log-frame planning, recognising that CEPA programmes involvecomplex social systems that cannot be evaluated in the same way that we monitor biophysical systems.

Chapters:
Title page and CD contents
01_Section 1 - Orientation
02_Section 2 - Key ideas pages
03_Section 3 - Case studies
04_Section 4 - Evaluation design steps
05_Appendix 1 - Leverage points in a system
05_Appendix 2 - Indicators for reviewing environmental education content
05_Appendix 3 - Guidelines for environmental education
05_Appendix 4 - Guidelines for biodiversity communication
05_Appendix 5 - Stories of most significant change
05_Appendix 6 - Alternative logical framework planning guide
Executive Summary (Z-fold brochure)